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PROBLEM 11-21 Creating Balanced Scorecards that Support Different Strategies LO11-4
The Midwest Consulting Group (MCG) helps companies build balanced scorecards. As part of its marketing efforts, MCG conducts an annual balanced scorecard workshop for prospective clients. As MCG’s newest employee, your boss has asked you to participate in this year's workshop by explaining to attendees how a company's strategy determines the measures that are appropriate for its balanced scorecard. Your boss has provided you with the excerpts below from the annual reports of two current MCG clients. She has asked you to use these excerpts in your portion of the workshop.
Excerpt from Applied Pharmaceuticals' annual report:
The keys to our business are consistent and timely new product introductions and manufacturing process integrity; The new product introduction side of the equation is a function of research and development (R&D) yield (e.g., the number of marketable drug compounds created relative to the total number of potential compounds pursued). We seek to optimize our R&D yield and first-to-market capability by investing in state-of-the-art technology, hiring the highest possible percentage of the "best and the brightest" engineers that we pursue, and providing world-class training to those engineers. Manufacturing process integrity is all about establishing world- class quality specifications and then relentlessly engaging in prevention and appraisal activities to minimize defect rates. Our customers must have an awareness of and respect for our brand image of being "first to market and first in quality." If we deliver on this pledge to our customers, then our financial goal of increasing our return on
Excerpt from Destination Resorts International's annual report:
Our business succeeds or fails based on the quality of the service that our front-line employees provide to customers. Therefore, it is imperative that we strive to maintain high employee morale and minimize employee turnover. In addition, it is critical that we train our employees to use technology to create one seamless worldwide experience for our repeat customers. Once an employee enters a customer preference (e.g., provide two extra pillows in the room, deliver fresh brewed coffee to the room at 8:00 A.M, etc.) into our database, our worldwide workforce strives to ensure that a customer will never need to repeat it at any of our destination resorts. If we properly train and retain a motivated workforce, we should see continuous improvement in our percentage of error-free repeat customer check-ins, the time taken to resolve customer complaints, and our independently assessed room cleanliness. This in turn should drive improvement in our customer retention, which is the key to meeting our revenue growth goals.
Required:
- Based on the excerpts above, compare and contrast the strategies of Applied Pharmaceuticals and Destination Resorts International.
- Select balanced scorecard measures for each company and link the scorecard measures using the framework from Exhibit 11-5. Use arrows to show the causal links between the performance measures and show whether the performance measure should increase or decrease over time. Feel free to create measures that may not be specifically mentioned in the chapter, but nonetheless make sense given the strategic goals of each company.
- What hypotheses are built into each balanced scorecard? Why do the hypotheses differ between the two companies?
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Chapter 11 Solutions
ACC 202 Principles of Accounting 2 Ball State University
- (Appendix 11A) Balanced Scorecard The following list gives a number of measures associated with the Balanced Scorecard: a. Number of new customers b. Percentage of customer complaints resolved with one contact c. Unit product cost d. Cost per distribution channel e. Suggestions per employee f. Warranty repair costs g. Consumer satisfaction (from surveys) h. Cycle time for solving a customer problem i. Strategic job coverage ratio j. On-time delivery percentage k. Percentage of revenues from new products Required: 1. Classify each performance measure as belonging to one of the following perspectives: financial, customer, internal business process, or learning and growth. 2. Suggest an additional measure for each of the four perspectives.arrow_forwardInstructions 1.Based on the balanced scorecard and the following descriptions of the predicted relationships between strategic objectives, draw the scorecards strategy map. a.Training employees effectively and reducing employee turnover can both be expected to improve returns processing and reduce shipping errors. b.Both improving returns processing and reducing shipping errors can be expected to delight the customer. c.Delighting the customer can be expected to increase market share. 2.Based on the balanced scorecard and the following descriptions of the predicted relationships between performance metrics, draw the scorecards measure map. a.Median training hours per employee and average employee tenure will both influence hours from returned to refunded and number of erroneous shipments. b.Both hours from returned to refunded and number of erroneous shipments will affect percentage of customers who shop again and online customer satisfaction rating. c.Both percentage of customers who shop again and online customer satisfaction rating will influence the companys market share. 3.Label each element of the balanced scorecard.arrow_forwardQ 11.37: The business department of State Community College is increasing its online course offerings. Its objectives are uniformity of quality instruction, integrity in testing assignments, increased market share, and recovery of revenue lost to other institutions. Which one of the following measures is most appropriate for the customer perspective of the college's balanced scorecard? A hours of training for online instructors В change in revenue associated with online tuition change in number of students taking online classes D results of online student satisfaction surveysarrow_forward
- eBook Question Content Area Unique balanced scorecards Coulson and Company is a large retail business that has a firm-wide balanced scorecard. Recently, management has discussed the need for the balanced scorecard to be more relevant to each individual department of the company. Specifically, management wants to come up with unique scorecards for its Public Relations and Inventory Management departments. For both departments, management recognizes that properly and efficiently training employees is important. For these purposes, management gathers data on the median training hours per employee and new employee performance review ratings. For the Inventory Management Department, management is focused on reducing stockouts (running out of certain inventory items) and keeping accurate inventory counts. For these purposes, the company tracks the number of back orders and discrepancies between the physical and record counts of inventory, respectively. For the Public Relations…arrow_forwardQuestion 5.1 For each of the following balanced scorecard measures, A – Financial B – Customer C – Internal Business Process D – Learning and Growth Required Match with the appropriate perspective: Number of new customers Percentage of defective product units Number of patents Customer profitability Customer cost per unit Return on assets Average job-related training hours per employee Product cost per unit Employee turnover rate Percentage of processes with real-time feedbackarrow_forwardProblem #13: Balanced Scorecard a. List the four areas of a balanced scorecard. Describe each area clearly and concisely. b. Define a KPI c. Pick a real world company and give an example of a KPI for each balanced scorecard area for that company.arrow_forward
- Hyperflash Inc. has a balanced scorecard that includes the following relationships: Actual results for this month and last month are as follows: Instructions 1.Analyze these data to verify whether they support the expected relationship between the strategic objectives and performance metrics. 2.Identify three possible reasons for any unsupported relationship you identified in part (1). 3.Which of the three possibilities you identified in part (2) is the most likely reason for the unsupported relationship you identified in part (1)?arrow_forwardEye Swear Inc. has a balanced scorecard that includes the following relationships: Actual results for this year and last year are as follows: Instructions 1.Analyze these statistics to verify whether they support the expected relationships between the strategic objectives and performance metrics. 2.Identify three possible reasons for any unsupported relationship you identified in part (1). 3.Which of the three possibilities you identified in part (2) is the most likely reason for the unsupported relationship you identified in part (1)?arrow_forwardQUESTION TWO PwC said in a memo to employees this week that it is offering this new policy to attract and retain talent and become more diverse. As a manager, discuss the additional approaches PwC should implement in order to achieve diversity.arrow_forward
- QUESTION 1 For each of the balanced scorecard targets listed below, identify the matching perspective: Organizational learning and growth, Internal business processes, Customer, Financial. - A. B. C. D. Customer satisfaction survey improves to 4.5/5 - A. B. C. D. Customer retention is held above 70% - A. B. C. D. Customer hold time average below 2 minutes - A. B. C. D. Percentage of on time delivery over 95% - A. B. C. D. Employee turnover of below 20%. - A. B. C. D. Average employee training hours of over 20 per year. - A. B. C. D. Return on investment…arrow_forwardE Essay Tips: How to Paraphrase a * PlayStation 5 Console - Walmart x aystation 5-antonline.co x /7355/quizzes/38887/take O works to achieve goal congruence O supports the use of expert knowledge 1 pts Question 3 The performance evaluation system should provide incentives to segment managers for coordinating the activities of the subunits and directing them toward the overall company goals. Which of the following performance measurement goals has been described by this statement? O motivating segment managers O promoting goal congruence O providing feedback O benchmarking Question 4 Uniox, Inc. intends to increase its profits by 50% in the next fiscal year. Which of the following is most likely be a lag indicator in Uniox's performance renort?arrow_forwardQUESTION 9 Analytical CRM can calculate the Customer Lifetime Value (CLTV), which is: the prediction of the net-profit attributed to the entire future relationship with a customer O a tool to assess partners' performances. sales prospect and contact information, sales quote generation capabilities. capturing prospect and customer data, scheduling and tracking direct-marketing mailings or email, and cross selling.arrow_forward
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