Chapter 11, Problem 23AA

a.

To determine

To identify: The two men in the cartoon.

Explanation of Solution

Product life cycle refers to the four stages that each product go through from being introduced in the market to the time it is withdrawn from the market.

The two men here are discussing about the marketing of the product. Therefore, it seems like the one sitting on the chair is the owner of the company while the one speaking about product market testing is the market researcher.

b.

To determine

To identify: The process described by the speaker.

Explanation of Solution

The speaker describes the process of testing the product and getting clearance regarding the legality of the product. It is the process of product improvement so that product can stay survive in the market and is not withdrawn.

c.

To determine

To identify: The flaw indicated by the speaker.

Explanation of Solution

The speaker was informing about the successful test marketing of the product and clearing the legal hurdles of the product too. Although, the flaw indicated here is that the product is now outdated i.e. even if it is introduced in the market, it won’t work in the market as it has now become obsolete.