BUSN 11 -INSTRUCTOR'S. EDITION
11th Edition
ISBN: 9781337407175
Author: Kelly
Publisher: CENGAGE L
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Chapter 11, Problem 2LO
Summary Introduction
To discuss: The role of the customer in marketing.
Marketing is the process of planning and implementing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges, which fulfills the individual and organizational objectives.
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