EBK BUSINESS DRIVEN TECHNOLOGY
7th Edition
ISBN: 8220103675451
Author: BALTZAN
Publisher: YUZU
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Chapter 11, Problem 5MBD
Program Plan Intro
Customer relationship management (CRM):
This concept came into frame to manage a company’s interaction with current and potential customers. This approach uses data analysis about the customer’s history with a company so as to improve business relationships with customers and it specifically focuses on customer retention and ultimately driving sales growth. It is also useful to learn more about the company’s target audiences and how to fulfill their needs.
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Case study
A manufacturing company provides jobs for many people in a small town where employment is not easy to find. The company has stayed in the town even though it could find cheaper workers elsewhere, because workers are loyal to the company due to the jobs it provides. Over the years, the company has developed a reputation in the town for taking care of its employees and being a responsible corporate citizen.
The manufacturing process used by the company produces a by-product that for years has flown into the town river. The by-product has been considered harmless but some people who live near the river have reported illnesses. The by-product does not currently violate any anti-pollution laws.
Answer the following questions:
1. What are the issues of integrity, ethics and law posed in the case study?
Use Excel Spreadsheets
You are hosting an important event (Event examples: Graduation celebration, Family Reunion, Wedding, etc) and there will be about 100 guests (not fellow students) attending. The event will be for three (3) consecutive days. It is now up to you to make this a successful event. Over the next week you need to identify tasks, set priorities and come up with a plan to make this happen.
You have initial budget of $100,000.00.
You must identify at least five (5) areas/tasks where you need to spend this money for the three days of the event, example hall rental, equipment rental, food and drinks, entertainment, etc.
You must create an initial budget sheet showing the distribution of the $100,000 for the three days.
Computer Science
Your supervisor has unveiled what she firmly believes is a great new plan that will improve what you do in your department (you may choose what type of business you are in based on your own career interests). After carefully studying the plan, however, you notice a number of potential pitfalls that are likely to make the plan fail (you choose the pitfalls). The problem is that your supervisor is extremely enthusiastic about the plan, and it appears that all of your colleagues are totally on board with it too. If you bring up your concerns, you are worried about being labeled as a negative person. At the same time, if you don't raise your concerns, there is a real chance that the plan will fail, causing real harm to your organization.
Your task is to write a message to your supervisor in the form of an email. In it, you will need to do all of the following.
Show appreciation for the hard work that went into the plan
Identify those aspects of the plan you believe…
Chapter 11 Solutions
EBK BUSINESS DRIVEN TECHNOLOGY
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