Research Methods for Behavioral Sciences - With MindTap
Research Methods for Behavioral Sciences - With MindTap
6th Edition
ISBN: 9781337754989
Author: GRAVETTER
Publisher: CENGAGE L
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Chapter 11.1, Problem 1LO

Define a factorial research design, including the terms factor and level, and identity and describe factorial designs when they appear in a research report.

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Factor analysis can be used to determine whether the items on a newly designed measure of "sociability" are better represented by two smaller constructs of "friendliness" and "disinhibition." True False
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Psychologists at Disney World measured factors that affect the scariness of the soundtrack for their Haunted House ride. In particular, they were interested in the loudness of the screams (soft versus loud) and the length of the screams (short versus long). They used a 2 × 2 factorial design to test how these factors combined. They collected data from 10 different riders in each of the four conditions. Each rider rated the scariness of the ride on a nine-point scale. short screams long screams soft screams T=38, n = 10, SS = 13.6 T=64, n = 10, SS = 22.4 loud screams T=52, n=10, SS = 29.6 T=50, n=10, SS = 16.0 For these data: G = 204, N = 40, X2 = 1156. 1. Sketch a dataplot of the mean rating in each condition. 2. Calculate SS total, the total sum of squares 3. Calculate SSwithin, the within-treatments sum of squares. 4. Calculate SSbetween, the between-treatments sum of squares. 5. Calculate SSA the sum of squares for Factor A (length of scream). 6. Calculate SSB, the sum of squares…
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