M Marketing
M Marketing
6th Edition
ISBN: 9781259924033
Author: Levy Grewal
Publisher: Mcgraw-Hill
Question
Book Icon
Chapter 11.3, Problem 3PC
Summary Introduction

To determine: Reason for change in product line depth.

Introduction: Product line depth refers to the sum total of all the variety of products produced by the company with the same characteristics and features in the same product line.

Blurred answer
Students have asked these similar questions
Why change product line depth?
Define Product line depth?
Describe its product line breadth.