M Marketing
M Marketing
6th Edition
ISBN: 9781259924033
Author: Levy Grewal
Publisher: Mcgraw-Hill
Question
Book Icon
Chapter 11.7, Problem 3PC
Summary Introduction

To determine: Difference between brand extension and line extension.

Introduction: Breadth refers to the sum total of all the product lines produced by the company. Depth refers to the number of total products in the same product line.

Blurred answer
Students have asked these similar questions
WHAT is a private brand and store brand ?
What are the characteristics of brand extension?
Knowledge Booster
Background pattern image
Recommended textbooks for you
  • Text book image
    Marketing
    Marketing
    ISBN:9780357033791
    Author:Pride, William M
    Publisher:South Western Educational Publishing
Text book image
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing