EBK MARKETING
EBK MARKETING
6th Edition
ISBN: 9781259898884
Author: Grewal
Publisher: YUZU
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Chapter 11.8, Problem 2PC
Summary Introduction

To determine: Objectives fulfilled by product label.

Introduction: Product labeling helps to convey relevant information to the consumers to enable consumers to take a purchase decision.

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What objectives do product labels fulfill?
What are the objectives of product labelling ?
How does packaging impact a product's perceived value?
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