EBK PRINCIPLES OF MARKETING
17th Edition
ISBN: 9780134461427
Author: Armstrong
Publisher: YUZU
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Chapter 12, Problem 12.3DQ
Summary Introduction
To discuss: The channel design decisions the manufacturers often faces for the maximum effectiveness
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What channel design decisions do manufacturers face for maximum effectiveness?
Outline the three major channel strategydecisions.
What types of channel conflict are present in this channel of distribution? Explain.
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