MARKETING: REAL PEOPLE...ACCESS >CUSTOM
10th Edition
ISBN: 9780136539940
Author: Solomon
Publisher: PEARSON C
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Chapter 12, Problem 13QA
Summary Introduction
To describe: The dimensions consumers and business customers use to evaluate service quality. The way in which marketers should respond to failure in service quality.
Introduction:Service quality refers to how well a service has been able to satisfy and fulfil the needs and expectations of a customer.
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MARKETING: REAL PEOPLE...ACCESS >CUSTOM
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