MARKETING
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ISBN: 9780135286487
Author: Armstrong
Publisher: PEARSON
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Question
Chapter 12, Problem 1BLC
Summary Introduction
To discuss: The manner in which the communication environment affects the company’s communication with the customers and identify the ways in which the information about the various models of cars are delivered in the market.
Introduction:
Integrated Marketing Communication (IMC) is a method of reaching the objectives of a marketing campaign, through a well-coordinated use of various promotional methods that are planned to support each other.
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- In today's world, businesses and organizations rely heavily on effective communication in order to be successful. In order for a company to thrive, that company must be able to relay vital information not only to its stakeholders, but to its employees as well. Must of this communication is done via electronic communication such as email, text, IMs, etc. Although these mediums often offer the most efficiency in regards to costs and time constraints, they do not come without its flaws. One major drawback to electronic communication is the lack of nonverbal cues it creates. We often overlook it, but we generally receive the majority of our information through nonverbal cues. Whether it be a certain look, expression, or general body language, we can gain a lot of information from what a person does not say. This can become a problem when we rely solely on electronic communication. One of the main purposes of communication is to convey and reciprocate intent. Without this nonverbal…arrow_forwardIn this section, you will identify and discuss two of the early players who played important roles in the idea of the internet as a medium of communication.arrow_forwardIn the context of how fast, convenient, cost-effective, email, instant messaging, blogs, and podcasts can fully replace business meetings and other face-to-face communications? Why not? Why or why not?arrow_forward
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