MARKETING
MARKETING
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ISBN: 9780135286487
Author: Armstrong
Publisher: PEARSON
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Chapter 12, Problem 12.9MA
Summary Introduction

Case summary:

Olden day’s marketers advertised only through television, newspapers, and magazines, but today almost all companies market their message online through native advertising. Initially, the sponsorships were not mentioned. But, today sponsorship of negative advertisements is labeled.

Native advertising at present is growing rapidly with 73% of online publishers, and 40% of brands use it. People can study from the website in what manner the big data will change regarding the gender gap in science, technology, and so on. Few other websites help marketers to create sponsored content.

Social media is playing a major role nowadays. The native advertising has also caught the attention of Federal Trade Commission (FTC); recently, Federal Trade Commission held a meeting on advertisement or content? It was the conference regarding issue of blending advertising with content and news.

Introduction:

A negative advertisement is misleading about the product or the process of spreading bad information regarding something. That creates negative impression on the product.

To determine: The examples of negative advertisements and present it with screenshots with content and in what manner it is identified.

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Deceptive advertising is illegal in most countries. Manufacturers may not make false or misleading claims about their own product or a competitor’s product, withhold relevant information, or create unreasonable expectations. In the United States, the Federal Trade Commission (FTC) enforces the laws prohibiting deceptive advertising, and the U.S. Justice Department enforces related laws prohibiting false claims. Think about an experience you've had where you were lured to buy a product or service based on deceptive advertising. What advice would you give someone who may consider doing business with that company? How should the government or its agencies do to eliminate such deceptive practices?   End your post with a question to your classmates.
Advertisement in television (TV) is usually to inform and persuade viewers to buy your products and services. This means that the person appearing in the advertisement must have some credibility. Credibility comes from a person that one can trust or who has the credibility to endorse the product. In Australia it is usually well known Australian personalities who appear in the TV advertisement or likewise Vietnamese in Vietnam. However in Japan, there seems to a huge number of foreigners appearing in Japanese TV commercial advertisement (examples are Arnold Schwarzenegger who appeared in TV ads endorsing a Japanese tonic drink called Arinamin, Bruce Willis appearing in Subaru and Maki jewellery, Brad Pitt in Edwin jeans, Charlize Theron in Honda TV ad , Catherine Zeta Jones for Lux or Pierce Brosnan for Visa card or David and Victoria Beckham for a Japanese cosmetic product called TBC and David Beckham appearing in Meij’s chocolate called “Fran”). Question: What seems to the main…
Advertisement in television (TV) is usually to inform and persuade viewers to buy your products and services. This means that the person appearing in the advertisement must have some credibility. Credibility comes from a person that one can trust or who has the credibility to endorse the product. In Australia it is usually well known Australian personalities who appear in the TV advertisement or likewise Vietnamese in Vietnam. However in Japan, there seems to a huge number of foreigners appearing in Japanese TV commercial advertisement (examples are Arnold Schwarzenegger who appeared in TV ads endorsing a Japanese tonic drink called Arinamin, Bruce Willis appearing in Subaru and Maki jewellery, Brad Pitt in Edwin jeans, Charlize Theron in Honda TV ad , Catherine Zeta Jones for Lux or Pierce Brosnan for Visa card or David and Victoria Beckham for a Japanese cosmetic product called TBC and David Beckham appearing in Meij’s chocolate called “Fran”). Question: “The Western star that…
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