Business Driven Technology
Business Driven Technology
7th Edition
ISBN: 9781259567322
Author: Paige Baltzan Instructor
Publisher: McGraw-Hill Education
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Chapter 12, Problem 2AYK

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Customer relationship management:

  • Customer relationship management is a methodology that manages an organization’s communication with their customers.
  • This method uses client’s history with the company to improve business relationships.
  • Modern customer relationship management constructs sustainable enduring customer relationships that generate value for company and customers.

Classic Cars:

It functions at high level dealership that gives luxury cars and services. It is presented in four locations that have more than 40 representatives...

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Rick and Ryan Enterprises is an agency that specializes in representing clients in the fields of sports and entertainment. Given the nature of the business, some employees are given a company car to drive and each company car must be assigned to an employee.  Each employee has a unique employee number, plus an address and set of certifications.  Not all employees have earned one or more certifications.  Company cars are identified by their vehicle ID and also contain a license plate number, make, model, and year.  Employees represent clients.  Not all employees represent clients while some employees represent many clients.  Each client is represented by one and only one employee.  Each client has a unique client number.  Additional attributes required for each client are name, address, and date of birth.  Draw an ER diagram that shows the entity types and the relationship types for Rick and Ryan Enterprises.  While you must name each relationship type and define the structural…
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