EBK MICROECONOMICS
EBK MICROECONOMICS
21st Edition
ISBN: 8220103960151
Author: McConnell
Publisher: YUZU
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Chapter 12, Problem 3RQ
To determine

Marginal revenue, total revenue, elasticity of demand.

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Consider the demand function: where q = quantity, p = price d) Q = 2p²60p + 700 n For what values of p is demand (i) elastic; (ii) inelastic? What is the effect of a small price reduction on Total Revenue, when demand is (i) elastic; (ii) inelastic? e) Sketch the graphs of the Demand function, Total Revenue and Marginal Revenue as functions of p. Explain, using words and diagrams only, the relationship between Marginal Revenue and the Elasticity of Demand.
Q 2. i) How can we differentiate Elastic and Inelastic Price Elasticity of Demand? ii) Calculate Total Revenue (TR), Marginal Revenue (MR) and Average Revenue (AR) for the following set of data. Quantity Price Total Marginal Revenue Revenue 80 1 76 2 72 3 68 4 64 5 60 6 56 7 52 8 48 44 If price increases what will be the effect on Total Revenue (TR) in case of a) Elastic, b) Inelastic & c) Unitary Elastic Price Elasticity of Demand?
1. Suppose for some firm, 14 units were sold at the initial price of $33 and after the price rose, 10 units were sold at the new price of $39. Compute the price elasticity of demand and interpret the result. 2. Returning to your computation in #1, will revenue have increased or decreased as a result of that price change? On the basis of this information do we know enough to assess whether the price change was a wise decision for the firm? Explain. 3. Ben purchased 12 gallons of gasoline each day. When the price of gasoline was $2.80 per gallon, Ben purchased 12 gallons of gasoline. When the price of gasoline fell to $2.10 per gallon, Ben purchased 12 gallons of gasoline. Use price elasticity of demand to describe Ben’s demand for gasoline. What does Ben’s demand curve for gasoline look like?
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