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BUSN (with MindTap Business, 1 Term (6 Months) Printed Access Card) (MindTap Course List)
11th Edition
ISBN: 9781337407120
Author: Marcella Kelly, Chuck Williams
Publisher: Cengage Learning
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Question
Chapter 12, Problem 4LO
Summary Introduction
To discuss: Promotion and integrated marketing communication.
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Chapter 12 Solutions
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