BUSN (with MindTap Business, 1 Term (6 Months) Printed Access Card) (MindTap Course List)
11th Edition
ISBN: 9781337407120
Author: Marcella Kelly, Chuck Williams
Publisher: Cengage Learning
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Question
Chapter 12, Problem 5LO
Summary Introduction
To discuss: Development of the promotional message.
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Identify the seven components of the promotional mix.
Discuss the various form of promotional activities ?
Describe the elements and the goals of the Promotional mix.
Chapter 12 Solutions
BUSN (with MindTap Business, 1 Term (6 Months) Printed Access Card) (MindTap Course List)
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- How packages play an important promotional role?arrow_forwardDescribe the message appeal being used in the advertisement and How?arrow_forwardSelect the promotional approach appropriate to a product’s target audience, life-cycle stage, and characteristics, as well as stages of the buying decision and channel strategiesarrow_forward
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