MARKETING - RENTAL EBOOK ACCESS CODE
7th Edition
ISBN: 9781264156467
Author: Grewal
Publisher: MCG
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Concept explainers
Question
Chapter 12, Problem 5MA
Summary Introduction
To discuss: An example of a product or service that is targeted at the college-student market and explains the way to conduct a concept test for this product or service.
Concept testing: It is the process of getting an idea evaluated by the targeted audience before available to the public.
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