MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN: 9781337407595
Author: Lamb
Publisher: Cengage
Question
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Chapter 12, Problem 6LO
Summary Introduction

To discuss: The internal marketing in service.

Service is consider to be an invisible activity or advantage that company provides services to satisfy customers’ needs by paying money or something that creates value.

Internal marketing refers to the process that happens with in the company. The main motive of internal marketing is to encourage employees of all the levels to satisfy the customer by providing good services.

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MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:9781337407595
Author:Lamb
Publisher:Cengage