EBK MARKETING
9th Edition
ISBN: 8220103613903
Author: Stuart
Publisher: YUZU
expand_more
expand_more
format_list_bulleted
Question
Chapter 12, Problem 9QA
Summary Introduction
To explain: The meaning of B2C e-commerce, benefits for consumers and marketers and limitations. The meaning of m-commerce and digitally influenced purchases.
Introduction: B2C e-commerce refers to selling of goods by businesses to the end consumers via online mode.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
What are some possible effects of B2C e-commerce ontraditional retailing?
What is innovation digital marketing? can you explain with some examples?
What is E-Marketing and what are its various types ?
Knowledge Booster
Similar questions
- contrast three (3) key differences between selling in the B2B markets and selling in the B2C marketarrow_forwarde-commerce is dramatically changing the way B2B transactions take place. What are the advantages of B2B e-commerce to companies?to society? Are there any disadvantages of B2Be-commerce?arrow_forward1 What are some ethical problems B2C and C2C retailers face?arrow_forward
- What kind of product is Petnet’s Smartfeeder? How should this type of product be marketed?arrow_forwardCritical Thinking E-commerce is dramatically chang- ing the way B2B transactions take place. What are the advantages of B2B e-commerce to companies? To society? Are there any disadvantages of B2B e-commerce?arrow_forwardHow do we generally classify B2B markets?arrow_forward
- Discuss the benefits of B2C e-marketingarrow_forwardCritical Thinking E-commerce is dramatically chang· ing the way B2B transactions take place. What are the advantages of B2B e-commerce to companies? To society? Are there any disadvantages of 828 e-commerce?arrow_forwardwho is using BI and who is developing BI?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios