EBK MARKETING
EBK MARKETING
9th Edition
ISBN: 8220103613903
Author: Stuart
Publisher: YUZU
Question
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Chapter 12, Problem 3QA
Summary Introduction

To describe: The meaning of experiential merchandising, experiential shopping, destination retailing and omnichannel marketing.

Introduction: Marketing involves a set of all the activities undertaken by a firm in order to promote the selling of goods and services.

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