MARKETING:CORE
8th Edition
ISBN: 9781260711455
Author: Kerin
Publisher: RENT MCG
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Question
Chapter 12.1, Problem 12.1LO
Summary Introduction
To discuss: The
Introduction:
Marketing distribution channels refers to the firms or individuals who involves in the product or service making for the purpose of industrial or consumers users.
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Having an effective distribution channel intermediary can be beneficial to manufacturers. Explain the rationale for a manufacturer having its own distribution network instead of working through independent intermediaries?
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Chapter 12 Solutions
MARKETING:CORE
Ch. 12.1 - Prob. 12.1LOCh. 12.1 - Prob. 12.1LRCh. 12.1 - Prob. 12.2LRCh. 12.2 - Prob. 12.2LOCh. 12.2 - Prob. 12.3LRCh. 12.2 - Prob. 12.4LRCh. 12.2 - Prob. 12.5LRCh. 12.3 - Prob. 12.3LOCh. 12.3 - Prob. 12.6LRCh. 12.3 - Prob. 12.7LR
Ch. 12.4 - Prob. 12.4LOCh. 12.4 - Prob. 12.8LRCh. 12.4 - Prob. 12.9LRCh. 12.4 - Prob. 12.10LRCh. 12 - Prob. 1VCCh. 12 - Prob. 2VCCh. 12 - Prob. 3VCCh. 12 - Prob. 1AMKCh. 12 - Prob. 2AMKCh. 12 - Prob. 3AMKCh. 12 - Prob. 4AMKCh. 12 - Prob. 5AMKCh. 12 - Prob. 1BYMPCh. 12 - Prob. 2BYMPCh. 12 - Prob. 3BYMPCh. 12 - Prob. 4BYMPCh. 12 - Prob. 5BYMPCh. 12 - Prob. 6BYMP
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- discuss the significance of an efficient distribution channel in reaching target markets.arrow_forwardHaving an effective channel intermediary can be beneficial to manufacturers. Explain the rationale for a manufacturer having its own distribution network instead of workinng through independent intermediaries?arrow_forwardHaving an effective distribution channel intermediary can be beneficial to manufacturers. Explain the rationale for a manufacturer having its own distribution network instead of working through independent intermediaries and provide examples ?arrow_forward
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