MARKETING:CORE
8th Edition
ISBN: 9781260711455
Author: Kerin
Publisher: RENT MCG
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Question
Chapter 12.4, Problem 12.4LO
Summary Introduction
To discuss: The supply chain and logistics management and how they are related to marketing strategy.
Introduction:
Logistic is an activities that is done within the organizations boundaries and supply chain is the network of many companies to work together to lend the product to the market.
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Explain what supply chain and logisticsmanagement are and how they relate to marketing strategy.
What is the difference between Logistics and Supply Chain? Provide an example.
What is the relationship between logistics and Marketing?
Explain how the fourth P in marketing (place) has evolved to be labeled supply chain management.
Chapter 12 Solutions
MARKETING:CORE
Ch. 12.1 - Prob. 12.1LOCh. 12.1 - Prob. 12.1LRCh. 12.1 - Prob. 12.2LRCh. 12.2 - Prob. 12.2LOCh. 12.2 - Prob. 12.3LRCh. 12.2 - Prob. 12.4LRCh. 12.2 - Prob. 12.5LRCh. 12.3 - Prob. 12.3LOCh. 12.3 - Prob. 12.6LRCh. 12.3 - Prob. 12.7LR
Ch. 12.4 - Prob. 12.4LOCh. 12.4 - Prob. 12.8LRCh. 12.4 - Prob. 12.9LRCh. 12.4 - Prob. 12.10LRCh. 12 - Prob. 1VCCh. 12 - Prob. 2VCCh. 12 - Prob. 3VCCh. 12 - Prob. 1AMKCh. 12 - Prob. 2AMKCh. 12 - Prob. 3AMKCh. 12 - Prob. 4AMKCh. 12 - Prob. 5AMKCh. 12 - Prob. 1BYMPCh. 12 - Prob. 2BYMPCh. 12 - Prob. 3BYMPCh. 12 - Prob. 4BYMPCh. 12 - Prob. 5BYMPCh. 12 - Prob. 6BYMP
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- Define supply chain management's strategic goals and explain how each supply chain element (buying, production, inventory, transportation, and distribution) affects these goals.arrow_forwardexplain the best approach for a balanced marketing strategy. Consider key supply chain aspects to add into the marketing mix (product, pricing, placement, and promotion) to prevent stockout and / or inventory surplus.arrow_forwardDiscuss how does market segmentation affects the supply chain management?arrow_forward
- Define supply chain management's strategic objectives and explain how procurement, transportation, and distribution affect these objectives.arrow_forwardWhat distinguishes service organizations' supply networks from manufacturers'?arrow_forwardWhat are the top 3-4 measures for a distribution center?arrow_forward
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