Introduction to Business

OER 2018 Edition

ISBN: 9781947172548

Author: OpenStax

Publisher: OpenStax College

See similar textbooks

Concept explainers

Distribution

Distribution is the process of making a product or service available to consumers. It is a component of the marketing mix which facilitates the movement of goods and services from the seller and buyer to the end consumer. This includes direct selling, wh…

Textbook Question

Chapter 12.1, Problem 1CC

List and define the marketing intermediaries that make up a distribution channel.

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Chapter 11, Problem 3CTC

Chapter 12.1, Problem 2CC

Students have asked these similar questions

List and explain the steps to plan a distribution channel strategy.

Explain the roles of logistics and supply chainmanagement in an overall distribution strategy.

Explain what a distribution channel is, identify types ofwholesaling intermediaries, and describe the differenttypes of distribution channels.

Chapter 12 Solutions

Introduction to Business

Ch. 12.1 - List and define the marketing intermediaries that...Ch. 12.1 - Provide an example of a strategic channel alliance Ch. 12.1 - How do channels reduce the number of transactions?Ch. 12.2 - Define wholesaling, and describe what wholesalers...Ch. 12.2 - Describe merchant wholesalers.Ch. 12.2 - Explain the different between agents and brokers.Ch. 12.3 - Describe at least five types of in-store retailing...Ch. 12.3 - What factors most influence a retail store's...Ch. 12.4 - What is the goal of supply-chain management?Ch. 12.4 - What does it mean for a supply chain to be...

Ch. 12.4 - What does distribution (place) differ for services...Ch. 12.5 - what is the objective of a promotional campaign?Ch. 12.5 - What is the promotional mix?Ch. 12.5 - What are the feature of an integrated marketing...Ch. 12.6 - How is technology impacting the way advertisers...Ch. 12.6 - What are the two main factors that should be...Ch. 12.7 - What are the advantages of personal selling?Ch. 12.7 - Explain the selling process.Ch. 12.8 - How does sales promotion differ from advertising?Ch. 12.8 - Describe several types of sales promotion.Ch. 12.9 - How does public relations differ from advertising?Ch. 12.9 - Describe several types of publicity.Ch. 12.10 - How are companies embracing social media as a way...Ch. 12.10 - What has been the effect of social media on...Ch. 12.11 - How can brick-and-mortar stores use technology to...Ch. 12.11 - What factors contribute to the internet's soaring...Ch. 12 - After working really hard to distinguish yourself,...Ch. 12 - Name some of the challenges marketers encounter...Ch. 12 - You work for an ad agency that has a Super Bowl...Ch. 12 - What types of companies could benefit from placing...

Additional Business Textbook Solutions

Find more solutions based on key concepts

How do the theories of Tannenbaum and Schmidts leadership continuum and McGregors Theory X and Theory Y attempt...

Principles of Management

Ravenna Candles recently purchased candleholders for resale in its shops. Which of the following costs would be...

Financial Accounting (12th Edition) (What's New in Accounting)

Discussion Questions 1. What characteristics of the product or manufacturing process would lead a company to us...

Managerial Accounting (4th Edition)

E6-14 Using accounting vocabulary Learning Objective 1, 2 Match the accounting terms with the corresponding d...

Horngren's Accounting (11th Edition)

What are the four elements of the budgeting cycle?

Horngren's Cost Accounting: A Managerial Emphasis (16th Edition)

What are some of the problems with using the CPI?

Construction Accounting And Financial Management (4th Edition)

Knowledge Booster

Learn more about

Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, subject and related others by exploring similar questions and additional content below.