Introduction to Business - OER 2018 Edition - by OpenStax - ISBN 9781947172548
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Introduction to Business
OER 2018 Edition
OpenStax
Publisher: OpenStax College
ISBN: 9781947172548

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Chapter 2.1 - Understanding Business EthicsChapter 2.2 - How Organizations Influence Ethical ConductChapter 2.3 - Managing A Socially Responsible BusinessChapter 2.4 - Responsibilities To StakeholdersChapter 2.5 - Trends In Ethics And Corporate Social ResponsibilityChapter 3 - Competing In The Global MarketplaceChapter 3.1 - Global Trade In The United StatesChapter 3.2 - Why Nations TradeChapter 3.3 - Barriers To TradeChapter 3.4 - Fostering Global TradeChapter 3.5 - International Economic CommunitiesChapter 3.6 - Participating In The Global MarketplaceChapter 3.7 - Threats And Opportunities In The Global MarketplaceChapter 3.8 - The Impact Of Multinational CorporationsChapter 3.9 - Trends In Global CompetitionChapter 4 - Forms Of Business OwnershipChapter 4.1 - Going It Alone: Sole ProprietorshipsChapter 4.2 - Partnerships: Sharing The LoadChapter 4.3 - Corporations: Limiting Your LiabilityChapter 4.4 - Specialized Forms Of Business OrganizationChapter 4.5 - Franchising: A Popular TrendChapter 4.6 - Mergers And AcquisitionsChapter 4.7 - Trends In Business OwnershipChapter 5 - Entrepreneurship: Starting And Managing Your Own BusinessChapter 5.1 - Entrepreneurship TodayChapter 5.2 - Characteristics Of Successful EntrepreneursChapter 5.3 - Small Business: Driving America's GrowthChapter 5.4 - Ready, Set, Start Your Own BusinessChapter 5.5 - Managing A Small BusinessChapter 5.6 - Small Business, Large ImpactChapter 5.7 - The Small Business AdministrationChapter 5.8 - Trends In Entrepreneurship And Small-business OwnershipChapter 6 - Management And Leadership In Today's OrganizationsChapter 6.1 - The Role Of ManagementChapter 6.2 - PlanningChapter 6.3 - OrganizingChapter 6.4 - Leading, Guiding, And Motivating OthersChapter 6.5 - ControllingChapter 6.6 - Managerial RolesChapter 6.7 - Managerial SkillsChapter 6.8 - Trends In Management And LeadershipChapter 7 - Designing Organizational StructuresChapter 7.1 - Building Organizational StructuresChapter 7.2 - Contemporary StructuresChapter 7.3 - Using Teams To Enhance Motivation And PerformanceChapter 7.4 - Authority—establishing Organizational RelationshipsChapter 7.5 - Degree Of CentralizationChapter 7.6 - Organizational Design ConsiderationsChapter 7.7 - The Informal OrganizationChapter 7.8 - Trends In Organizational StructureChapter 8 - Managing Human Resources And Labor RelationsChapter 8.1 - Achieving High Performance Through Human Resources ManagementChapter 8.2 - Employee RecruitmentChapter 8.3 - Employee SelectionChapter 8.4 - Employee Training And DevelopmentChapter 8.5 - Performance Planning And EvaluationChapter 8.6 - Employee Compensation And BenefitsChapter 8.7 - The Labor Relations ProcessChapter 8.8 - Managing Grievances And ConflictsChapter 8.9 - Legal Environment Of Human Resources And Labor RelationsChapter 8.10 - Trends In Human Resource Management And Labor RelationsChapter 9 - Motivating EmployeesChapter 9.1 - Early Theories Of MotivationChapter 9.2 - The Hawthorne StudiesChapter 9.3 - Maslow's Hierarchy Of NeedsChapter 9.4 - Mcgregor's Theories X And YChapter 9.5 - Herzberg's Motivator-hygiene TheoryChapter 9.6 - Contemporary Views On MotivationChapter 9.7 - From Motivation Theory To ApplicationChapter 9.8 - Trends In Employee MotivationChapter 10 - Achieving World-class Operations ManagementChapter 10.1 - Production And Operations Management—an OverviewChapter 10.2 - The Production Process: How Do We Make It?Chapter 10.3 - Location, Location, Location: Where Do We Make It?Chapter 10.4 - Pulling It Together: Resource PlanningChapter 10.5 - Production And Operations ControlChapter 10.6 - Looking For A Better Way: Improving Production And OperationsChapter 10.7 - Transforming The Factory Floor With TechnologyChapter 10.8 - Trends In Production And Operations ManagementChapter 11 - Creating Products And Pricing Strategies To Meet Customers' NeedsChapter 11.1 - The Marketing ConceptChapter 11.2 - Creating A Marketing StrategyChapter 11.3 - Developing A Marketing MixChapter 11.4 - Buyer BehaviorChapter 11.5 - Market SegmentationChapter 11.6 - What Is A Product?Chapter 11.7 - Creating Products That Deliver ValueChapter 11.8 - The Product Life CycleChapter 11.9 - Pricing Strategies And Future TrendsChapter 11.10 - Trends In Developing Products And PricingChapter 12 - Distributing And Promoting Products And ServicesChapter 12.1 - The Nature And Functions Of Distribution (place)Chapter 12.2 - WholesalingChapter 12.3 - The Competitive World Of RetailingChapter 12.4 - Using Supply Chain Management To Increase Efficiency And Customer SatisfactionChapter 12.5 - Promotion StrategyChapter 12.6 - The Huge Impact Of AdvertisingChapter 12.7 - The Importance Of Personal SellingChapter 12.8 - Sales PromotionChapter 12.9 - Public Relations Helps Build GoodwillChapter 12.10 - Trends In Social MediaChapter 12.11 - Trends In E-commerceChapter 13 - Using Technology To Manage InformationChapter 13.1 - Transforming Businesses Through InformationChapter 13.2 - Linking Up: Computer NetworksChapter 13.3 - Management Information SystemsChapter 13.4 - Technology Management And PlanningChapter 13.5 - Protecting Computers And InformationChapter 13.6 - Trends In Information TechnologyChapter 14 - Using Financial Information And AccountingChapter 14.1 - Accounting: More Than NumbersChapter 14.2 - The Accounting ProfessionChapter 14.3 - Basic Accounting ProceduresChapter 14.4 - The Balance SheetChapter 14.5 - The Income StatementChapter 14.6 - The Statement Of Cash FlowsChapter 14.7 - Analyzing Financial StatementsChapter 14.8 - Trends In AccountingChapter 15 - Understanding Money And Financial InstitutionsChapter 15.1 - Show Me The MoneyChapter 15.2 - The Federal Reserve SystemChapter 15.3 - U.s. Financial InstitutionsChapter 15.4 - Insuring Bank DepositsChapter 15.5 - International BankingChapter 15.6 - Trends In Financial InstitutionsChapter 16 - Understanding Financial Management And Securities MarketsChapter 16.1 - The Role Of Finance And The Financial ManagerChapter 16.2 - How Organizations Use FundsChapter 16.3 - Obtaining Short-term FinancingChapter 16.4 - Raising Long-term FinancingChapter 16.5 - Equity FinancingChapter 16.6 - Securities MarketsChapter 16.7 - Buying And Selling At Securities ExchangesChapter 16.8 - Trends In Financial Management And Securities Markets

Book Details

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.

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