Marketing - Standalone book
Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
Question
Book Icon
Chapter 12.2, Problem 12.2LO
Summary Introduction

To discuss: The manner in which services differ and to classify them.

Introduction:

Service is considered to be an invisible activity or advantage that a company provides services to satisfy customers’ needs by paying money or something that creates value.

Blurred answer
Students have asked these similar questions
Which of the seven elements of the service marketing mix are most important in the LA Galaxy marketing program?
Define product and the major classifications ofproducts and services.
List some of the characteristics of Service marketing .