Roles of 7p’s in service marketing mix. Introduction: Marketing mix or a promotional mix are the elements used by the organisation in market planning. Marketing mix commonly includes 4p’s such as price, product, promotion and place but recently they have changed it into 7p’s namely price, product, promotion and place, people, process and physical environment where many organisation follow this.

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Answer 1

Question

Chapter 12.5, Problem 12.5LO

Summary Introduction

To explain: Roles of 7p’s in service marketing mix.

Introduction:

Marketing mix or a promotional mix are the elements used by the organisation in market planning. Marketing mix commonly includes 4p’s such as price, product, promotion and place but recently they have changed it into 7p’s namely price, product, promotion and place, people, process and physical environment where many organisation follow this.

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Answer 2

Question

Chapter 12.5, Problem 12.5LO

Summary Introduction

To explain: Roles of 7p’s in service marketing mix.

Introduction:

Marketing mix or a promotional mix are the elements used by the organisation in market planning. Marketing mix commonly includes 4p’s such as price, product, promotion and place but recently they have changed it into 7p’s namely price, product, promotion and place, people, process and physical environment where many organisation follow this.

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Answer 3

Question

Chapter 12.5, Problem 12.5LO

Summary Introduction

To explain: Roles of 7p’s in service marketing mix.

Introduction:

Marketing mix or a promotional mix are the elements used by the organisation in market planning. Marketing mix commonly includes 4p’s such as price, product, promotion and place but recently they have changed it into 7p’s namely price, product, promotion and place, people, process and physical environment where many organisation follow this.

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Answer 4

Question

Chapter 12.5, Problem 12.5LO

Summary Introduction

To explain: Roles of 7p’s in service marketing mix.

Introduction:

Marketing mix or a promotional mix are the elements used by the organisation in market planning. Marketing mix commonly includes 4p’s such as price, product, promotion and place but recently they have changed it into 7p’s namely price, product, promotion and place, people, process and physical environment where many organisation follow this.

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Answer 5

Chapter 12.5, Problem 12.5LO

Summary Introduction

To explain: Roles of 7p’s in service marketing mix.

Introduction:

Marketing mix or a promotional mix are the elements used by the organisation in market planning. Marketing mix commonly includes 4p’s such as price, product, promotion and place but recently they have changed it into 7p’s namely price, product, promotion and place, people, process and physical environment where many organisation follow this.

Answer 6

Chapter 12.5, Problem 12.5LO

Summary Introduction

To explain: Roles of 7p’s in service marketing mix.

Introduction:

Marketing mix or a promotional mix are the elements used by the organisation in market planning. Marketing mix commonly includes 4p’s such as price, product, promotion and place but recently they have changed it into 7p’s namely price, product, promotion and place, people, process and physical environment where many organisation follow this.

Answer 7

Chapter 12.5, Problem 12.5LO

Summary Introduction

To explain: Roles of 7p’s in service marketing mix.

Introduction:

Marketing mix or a promotional mix are the elements used by the organisation in market planning. Marketing mix commonly includes 4p’s such as price, product, promotion and place but recently they have changed it into 7p’s namely price, product, promotion and place, people, process and physical environment where many organisation follow this.

Answer 8

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Answer 11

Ch. 12.1 - Prob. 12.1LO Ch. 12.2 - Prob. 12.2LO Ch. 12.2 - Prob. 12.1LR Ch. 12.2 - Prob. 12.2LR Ch. 12.2 - Prob. 12.3LR Ch. 12.3 - Prob. 12.3LO Ch. 12.4 - Prob. 12.4LO Ch. 12.4 - Prob. 12.4LR Ch. 12.4 - Prob. 12.5LR Ch. 12.5 - Prob. 12.5LO

Solution Summary: The author explains the role of 7p's in service marketing: product, promotion, place, people, process, and physical environment.

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Chapter 12 Solutions