Ciccarelli: Psychology_5 (5th Edition)
Ciccarelli: Psychology_5 (5th Edition)
5th Edition
ISBN: 9780134477961
Author: Saundra K. Ciccarelli, J. Noland White
Publisher: PEARSON
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Chapter 12.9, Problem 3PQ
Summary Introduction

The process by which one person convince to other to change the opinion, belief, position or course of action by explanation, argument or pleading is known as persuasion. In elaboration likelihood model of persuasion, it is concluded that people either do not elaborate or they elaborate based on facts or messages by preferring to pay attention to surface characteristics of message.

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