Essentials of Business Communication (MindTap Course List)
11th Edition
ISBN: 9781337386494
Author: Mary Ellen Guffey, Dana Loewy
Publisher: Cengage Learning
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 13, Problem 12CT
Summary Introduction
To think critically about: Why some businesses avoid advertising job openings.
Introduction: advertising is a method to let the people know about job openings.
Expert Solution & Answer
Trending nowThis is a popular solution!
Students have asked these similar questions
Explain , How can companies strike a balance between offering attractive sales promotions to attract new customers and maintaining customer loyalty and satisfaction among existing customers?
3. Justify sources that you feel are most appropriate for recruiting salespersons in the following areas:
(a) IT systems sales;
(b) Senior store retailing positions;
(c) Business to business sales promotions;
(d) Manufacturers Agents.
Should some businesses avoid advertising job openings?
Chapter 13 Solutions
Essentials of Business Communication (MindTap Course List)
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, subject and related others by exploring similar questions and additional content below.Similar questions
- What exactly does it mean to say that a website is popular? In the event that they are unable to pay for it, what other choices are open to small businesses?arrow_forwardFind an online job posting. According to this posting, what are some KSAOs required for that position? Are there any KSAOs you believe might be expected but are omitted from this ad? What might be the consequences of this omission?arrow_forwardWhy does native advertising need to be regulated?arrow_forward
- MATCH THE FOLLOWING 1. newspapers 2. direct mail 3. advertorial 4. radio 5 DIRECTORIES 6 BILLBOARDS 7 MAILING LISTS 8 COLLATERAL MATERAILS 9. media measuring services 10. advertising timing patterns 11. advertising strategies 12. the Internet three types include g A three types include trade, hotel, and general "B We'll leave the light on for you." C last-minute changes are easier to make D easy to target, test and measure E paid advertising that appears to be an editorial F three types include general, commercial, and house G cut-outs, inflatables h. Arbitron, Nielsen, Traffic Audit Bureauarrow_forwardMs. Aminah and Ms. Zainab are sales associates of a leading insurance company in Oman, AXA Insurance. Their primary task is to directly sell the company product to prospects and customers through the phone. How would you describe the type of sales they are using? a. Telemarketing b. Outside selling c. Inside selling d. Email marketingarrow_forwardWhat type of advertising do you propose your client use (e.g. Print, TV/Radio,Social Media, Giveaways) for a brand new coffee shop?Why should your client adopt this/these tactics (what is the expected businessbenefit)?When do you propose they launch the advertising for a brand new coffee shop? (Weekends, Major Holiday weekend, Major Holiday) Document your client’s potential advertising budget. Listthe potential expenses. The expenses should be presented in a table format.arrow_forward
- Why do firms opt to use a combination of in-house advertising talent and outside specialists?arrow_forwardNicholas Anderson, a marketing specialist for a manufacturer of microwaves, is looking for ways to reach potential customers who typically avoid advertisements. Which of the following would be the most economical and effective promotional tool for Nicholas to use?arrow_forward12- Why the salesperson must be skilled at listening and understanding responses of a prospect? a. To access prospects needs b. To gain background information c. To assess the prospect d. To present the productarrow_forward
- 11- It is also possible to get ______________in personal selling by observing the reactions of the prospect, and thus communication can be modified on the spot. a. Profit b. Advertisement c. Immediate feedback d. Businessarrow_forwardHow can Google be successful in the display advertising business? What other areas of growth are likely to be pursued by Google in the future?arrow_forward
arrow_back_ios
arrow_forward_ios
Recommended textbooks for you
- BUSN 11 Introduction to Business Student EditionBusinessISBN:9781337407137Author:KellyPublisher:Cengage LearningEssentials of Business Communication (MindTap Cou...BusinessISBN:9781337386494Author:Mary Ellen Guffey, Dana LoewyPublisher:Cengage LearningAccounting Information Systems (14th Edition)BusinessISBN:9780134474021Author:Marshall B. Romney, Paul J. SteinbartPublisher:PEARSON
- International Business: Competing in the Global M...BusinessISBN:9781259929441Author:Charles W. L. Hill Dr, G. Tomas M. HultPublisher:McGraw-Hill Education
BUSN 11 Introduction to Business Student Edition
Business
ISBN:9781337407137
Author:Kelly
Publisher:Cengage Learning
Essentials of Business Communication (MindTap Cou...
Business
ISBN:9781337386494
Author:Mary Ellen Guffey, Dana Loewy
Publisher:Cengage Learning
Accounting Information Systems (14th Edition)
Business
ISBN:9780134474021
Author:Marshall B. Romney, Paul J. Steinbart
Publisher:PEARSON
International Business: Competing in the Global M...
Business
ISBN:9781259929441
Author:Charles W. L. Hill Dr, G. Tomas M. Hult
Publisher:McGraw-Hill Education