PRIN OF MARKETING W/ COCO
2016th Edition
ISBN: 9781323404416
Author: Pearson
Publisher: PEARSON
expand_more
expand_more
format_list_bulleted
Question
Chapter 13, Problem 13.16VC
Summary Introduction
Case summary:
Company F is a distinctive product that manufactures a high-tasting edible film, which could reflect the flavor of anything, starting from a pizza to the alcoholic beverage. Though, Company F substituted flavors on the thin film just to sell the product assuming it as a new product for sampling, the firm is also assessing numerous technological applications.
Characters in given case:
Company F
To list: A few ideas on how Company F’s edible film will be utilized to sample the products.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
You’ve probably heard of Nutrisystem, a company that produced $800 million in revenues last year by selling weight-loss products. What started as a small effort based on an e-commerce marketing plan has evolved into a multipronged marketing campaign that not only has expanded the business but also provides substantial return-on-investment potential. The key to Nutrisystem’s efforts is its direct-to-consumer platform. Using various advertising outlets, from magazines to television, Nutrisystem’s promotions all have one thing in common—they let customers make direct contact with the company. Inserting a unique URL or 800 number in every ad also lets Nutrisystem track the success of each and every effort. In addition to its direct-to-consumer distribution and promotional efforts, what is essential to the success of Nutrisystem?
You’ve probably heard of Nutrisystem, a company that produced $800 million in revenues last year by selling weight-loss products. What started as a small effort based on an e-commerce marketing plan has evolved into a multipronged marketing campaign that not only has expanded the business but also provides substantial return-on-investment potential. The key to Nutrisystem’s efforts is its direct-to-consumer platform. Using various advertising outlets, from magazines to television, Nutrisystem’s promotions all have one thing in common—they let customers make direct contact with the company. Inserting a unique URL or 800 number in every ad also lets Nutrisystem track the success of each and every effort. In what different ways does Nutrisystem engage in direct marketing?
You’ve probably heard of Nutrisystem, a company that produced $800 million in revenues last year by selling weight-loss products. What started as a small effort based on an e-commerce marketing plan has evolved into a multipronged marketing campaign that not only has expanded the business but also provides substantial return-on-investment potential. The key to Nutrisystem’s efforts is its direct-to-consumer platform. Using various advertising outlets, from magazines to television, Nutrisystem’s promotions all have one thing in common—they let customers make direct contact with the company. Inserting a unique URL or 800 number in every ad also lets Nutrisystem track the success of each and every effort. What advantages does Nutrisystem’s marketing campaign have over selling through intermediary channels?
Knowledge Booster
Similar questions
- The 2016 Summer Olympics take place in Rio de Janeiro,Brazil. By yourself or with a classmate, identify a company thatmight benefit from promoting its goods or services at theRio Olympics. In a presentation, describe which strategy youwould use: straight extension, product or promotion adaptation, dual adaptation, or product invention.arrow_forwardMarketers are increasingly being held accountable for their investments and must be able to justify marketing expenditures to senior management. With the foregoing statements in mind, how can Nivea know that the sales promotion was successful.arrow_forwardMarketers are increasingly being held accountable for their investments and must be able to justify marketing expenditures to senior management. With the foregoing statements in mind, discuss how Nivea will know that the sales promotion was successfularrow_forward
- What is LEGO's main business model? Can you think of other companies with a similar model?Can you list at least one example of a product company that has transformed into a media company or a media company that has transformed into a product company?What are some of the companies from both B2B and B2C that are doing similar things as LEGO? Note : I need the answer for the digital marketing perspective please give the details of it to get the upvote. Please dont attend if you dont knowarrow_forwardThe manager of the training department at your marketing firm has askedyou to help with writing a training manual that describes the selling process.To begin, include some information that describes why the creative sellingprocess is so important. Then identify the steps and include a summary ofeach. Finally, include a paragraph that describes the importance of followup to the selling process.arrow_forwardYou were sitting in the school cafeteria yesterday, and a young manfrom your marketing class, whom you don’t know well, asked if hecould sit down. He then started telling you about this very cool newGoogle app, “WordLens,” that allows you to translate signs into differentlanguages in real time using the camera on your smartphone. Althoughyou recognize the merit in the product, you later find out that he worksfor Google. Do you believe his action constitutes an ethical IMCstrategy? How will it affect your attitude toward Google and thepotential that you will purchase the product?arrow_forward
- A portable soap company in Mexico has this vision: To be the leading portable soap company in Mexico... Achieving the evolution of hand washing, and being recognized for providing our customers with portable cleaning in and out of their homes. --------------------------------------- How could you expand that vision, to make it look more interesting? (can mention your opinion, whatever you want).arrow_forwardHow might Graeter’s capitalize on its valuable capacity for word-of-mouth promotion in expanding to new markets where, despite some national publicity like the Oprah Winfrey Show, its name is still not widely known?arrow_forwardWhat is Eskimo Joe’s value proposition? How does its value proposition relate to its market offering?arrow_forward
- First Flavor is a start-up company with a unique product. It manufactures great-tasting edible film that can replicate the flavor of just about anything, from an eight-topping pizza to an alcoholic beverage. If you’re wondering why a company would make such a product, think of the endless possibilities it allows for consumers to sample the taste of a food or beverage before purchasing it. Although First Flavor first replicated flavors on thin film in order to market the product as a new method for product sampling, the company is now evaluating many other applications of the technology. This video demonstrates how one product can be marketed in multiple ways. Can First Flavor successfully in pursue consumer product opportunities in addition to its promotional services? Explain.arrow_forwardFirst Flavor is a start-up company with a unique product. It manufactures great-tasting edible film that can replicate the flavor of just about anything, from an eight-topping pizza to an alcoholic beverage. If you’re wondering why a company would make such a product, think of the endless possibilities it allows for consumers to sample the taste of a food or beverage before purchasing it. Although First Flavor first replicated flavors on thin film in order to market the product as a new method for product sampling, the company is now evaluating many other applications of the technology. This video demonstrates how one product can be marketed in multiple ways. Brainstorm a list of the ways that First Flavor’s edible film might be used to sample products.arrow_forwardHi so i need help with something, i have an activity about making a soda company, and how to make this company successful, the three functions I choose are research to make this soda company successful are branding, research and pricing, what should I write in these. Like what research should be conducted to make this business successful, what branding is required to making this company successful and what should the product cost to make successful.arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you