Industry P is innovating at a dizzying pace, however, it is getting much difficult for the sales representatives of pharmaceutical to reach the doctors to be informed them about the improved or new products. A choice is to host the educational seminars. However, numerous educational seminars are held at Restaurant L that are underwritten by the pharmaceutical firms. Few critics’ paves way saying that it is the marketing scripted by the company and the speaker is mainly a “paid parrot” for selling the drugs for the firm. Characters in given case: Industry P To discuss: Whether the option taken by Industry P is correct and provide few suggestions on other alternatives to inform them regarding the advantages of the firm’s product.

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Chapter 13, Problem 13.11MA

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Industry P is innovating at a dizzying pace, however, it is getting much difficult for the sales representatives of pharmaceutical to reach the doctors to be informed them about the improved or new products. A choice is to host the educational seminars. However, numerous educational seminars are held at Restaurant L that are underwritten by the pharmaceutical firms.

Few critics’ paves way saying that it is the marketing scripted by the company and the speaker is mainly a “paid parrot” for selling the drugs for the firm.

Characters in given case:

Industry P

To discuss: Whether the option taken by Industry P is correct and provide few suggestions on other alternatives to inform them regarding the advantages of the firm’s product.

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