M:MANAGEMENT
REVISED Edition
ISBN: 9781259686887
Author: BATEMAN
Publisher: MCG
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Chapter 13, Problem 1DQ
Summary Introduction
Case summary:
Around half of Social media T and F’s users tells that these social platform are the significant source of news for them. Mainly, the firms, which has undertaken sustainability and CSR (Corporate Social Responsibility) are highly utilising social media and internet. This is because the stakeholders wants to know how the firm is working in its green value.
For the above case, many firms have developed a campaign to inform the green message to the public. Therefore, these firms are doing a good job by attracting the stakeholders and the customers.
To discuss: The reason for the firms to depend on social media instead of traditional media such as magazine stories and newspapers to develop its green efforts.
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Students have asked these similar questions
Can you give me some ideas or explanation about this. Taking into consideration that internet and social media are products of globalization, how does it affect our current day-to-day lives?
One of the most difficult tasks in environmental management is promoting sustainable behaviour change. Some advocate for increased regulation and control. Others argue that having regulation is one thing, but obtaining compliance with it is quite another. Some organizations advocate for voluntary agreements/compliance. Others continue to advocate for a community-based approach to social marketing.
What are the benefits and drawbacks of these varied approaches?
What, if any, methods may be used to address the ethical challenges that have arisen as a result of the proliferation of contemporary means of communication and information transmission, such as the internet and computers?
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