M:MANAGEMENT
REVISED Edition
ISBN: 9781259686887
Author: BATEMAN
Publisher: MCG
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Question
Chapter 13, Problem 2DQ
Summary Introduction
Case summary:
Around half of Social media T and F’s users tells that these social platform are the significant source of news for them. Mainly, the firms, which has undertaken sustainability and CSR (Corporate Social Responsibility) are highly utilising social media and internet. This is because the stakeholders wants to know how the firm is working in its green value.
For the above case, many firms have developed a campaign to inform the green message to the public. Therefore, these firms are doing a good job by attracting the stakeholders and the customers.
To discuss: Whether Person X has faced any corporate communication regarding the sustainability or social responsibility on his social media platforms and the reason for its effectiveness.
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