MARKETING:CORE
MARKETING:CORE
8th Edition
ISBN: 9781260711455
Author: Kerin
Publisher: RENT MCG
Question
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Chapter 13, Problem 1VC
Summary Introduction

Case summary:

Recently, the mall trends are becoming more popular among the people. The one of the famous mall in Country U is mall M. The mall M’s marketing team shares the success story and their experience. They mainly focus on the three key activities.

  • Entertaining and attracting the retailers and tenants,
  • Attracting the focus of the shoppers, and
  • Increasing the presence of the mall M.

There are more than 500 stores in M mall inclusive of clothing’s, restaurant, and many entertainment zones. The tourists were the major visitors of the mall.       

To discuss: The key to the success of the M mall.

Introduction:

A shopping center comes under the head store location. A large shopping mall is consists of more than 800 stores. This popularly attracts people easily with all kind of stores under one roof.

Expert Solution & Answer
Check Mark

Explanation of Solution

  • It brings a new experience to the customers on every visit.
  • The markets in the M mall are large in number.
  • The visitors of the mall are mainly the outsiders of Country U.
  • It mainly attracts the people through the creativeness and attractiveness as the nearby malls is not that much attractive.
  • The stores in the mall are really unique an easy available to the consumers
  • The other facilities like parking which makes the people more convenient and comfortable.

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