MARKETING:CORE
MARKETING:CORE
8th Edition
ISBN: 9781260711455
Author: Kerin
Publisher: RENT MCG
Question
Book Icon
Chapter 13.1, Problem 13.1LO
Summary Introduction

To discuss: The retailers in terms of utility.

Introduction:

An individual or business who sells the goods and services in small quantity to the consumers and not meant for resale are termed as retailers.

Blurred answer
Students have asked these similar questions
How is online retailing integrated with other forms ofretailing?
Explain the term Cash-and-carry wholesalers?
Discuss if the Internet will disintermediate retailers of retail, video, music, and fashion.