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EBK MARKETING
9th Edition
ISBN: 9780134292779
Author: Stuart
Publisher: YUZU
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Question
Chapter 13, Problem 3QA
Summary Introduction
To determine: The elements of the promotion mix and ways in which they are used to deliver personal and mass appeals.
Introduction:Elements of promotional mix are used to as a tool for a particular company to make their products reach to as many people as possible. Such elements work as a component to make any product/service a successful one by making it reach to most of the people and increasing the possibility of people making the purchase decision. There are mainly 5 elements of promotion mix such as Advertising, public relations, Personal selling, Publicity, and Sales promotion.
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Students have asked these similar questions
list the elements of the promotion mix and describehow they are used to deliver personal and mass appeals.
Why is it important to view direct marketing as a specific group of promotion methods?
Identify the different promotion objectives companies may use.
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