EBK MARKETING
9th Edition
ISBN: 9780134292779
Author: Stuart
Publisher: YUZU
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Chapter 13, Problem 13QA
Summary Introduction
To define: The digital media, owned media, paid media, earned media, and determining the different advertising activities or techniques included in website advertising, mobile advertising and video sharing.
Introduction:Media is platform on which people are showcased with different types of advertisements about the products/services.
Advertising is the promotion of some kind of product, service, a particular brand, or any kind of occasion/event by a particular company to reach out to as many people as possible.
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What is digital media? What are owned, paid, andearned media? What are the different advertising activities or techniques included in website advertising,mobile advertising, and video sharing?
What media decisions are made in advertising promotional campaigns? How is the effectiveness of advertising media measured?
What drives marketers (especially in the tourism and hospitality sectors) to use digital advertising?
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