Marketing - Standalone book
Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Concept explainers

Question
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Chapter 13.1, Problem 13.1LO
Summary Introduction

To determine: The components that make up the price.

Introduction:

Price is a payment method for using a product and service or exchange of goods and services.

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