Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
6th Edition
ISBN: 9781337386920
Author: William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher: Cengage Learning
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Chapter 13.10C, Problem 3CC
Summary Introduction

To determine: The factors affect the choice of sales promotion used.

Introduction: Sales promotion is utilized to portray a stronger and faster purchasing reaction from the purchaser. They additionally help in featuring item offers which are short run and furthermore give a lift to the falling deals.

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What are the factors that affect a marketer’s choice of sales promotion method?