Understanding Business with Connect Access Card
Understanding Business with Connect Access Card
12th Edition
ISBN: 9781260277142
Author: William Nickels, James McHugh, Susan McHugh
Publisher: McGraw-Hill Education
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Chapter 13.4, Problem 4TP
Summary Introduction

To determine: The four steps in the marketing research process.

Introduction:

The analysis of markets to determine opportunities and challenges and to find the information needed to make good decisions is known as marketing research.

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What is the first step in the marketing research process?
What are the key steps involved in the marketing research process, and how are they executed?
What are the major components of marketing research?
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