Understanding Business with Connect Access Card
Understanding Business with Connect Access Card
12th Edition
ISBN: 9781260277142
Author: William Nickels, James McHugh, Susan McHugh
Publisher: McGraw-Hill Education
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Chapter 13, Problem 3PPT
Summary Introduction

To discuss: The various elements of the company’s website reflecting the target market.

Introduction: The process in which the potential customers who might be interested in the company’s product are identified and persuaded, that group of people is termed as target market.

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1. Which factors will affect whether the Internet has primarily a complementary effect or a replacement effect on a company? 2. Describe different stages in the sophistication of development of a website, giving examples of the services provided at each stage? 3. ‘Setting long-term strategic objectives for a website is unrealistic since the rate of change in the marketplace is so rapid.’ Discuss. 4. Explain what is meant by the online value proposition, and give two examples of the value proposition for websites with which you are familiar. Discuss.
Pls answer the second one thank you Our Business proposal is about clothing business
How has the company earned the reputation as the most recognized, used, and trusted travel website? What are the admirable traits of TripAdvisor?
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