Management Information Systems: Managing The Digital Firm -- Student Value Edition (16th Edition)
Management Information Systems: Managing The Digital Firm -- Student Value Edition (16th Edition)
16th Edition
ISBN: 9780135191927
Author: Kenneth Laudon, Jane Laudon
Publisher: PEARSON
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Chapter 13.6, Problem 2.1CQ

Explanation of Solution

Management challenges

  • The main management challenge is that managers need to understand and support the idea that each web site or process requires a different set of processes.
  • It may sound more expensive to develop apps and web sites with different set of processes.
  • It will also pay off with greater customer satisfaction.

Organization challenges

  • A mobile strategy involves more than selecting mobile devices, operating systems, and applications.
  • It also involves changes to business processes, changing the way people work and the way a firm interacts with its customers...

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