EBK MARKETING
EBK MARKETING
9th Edition
ISBN: 8220103613903
Author: Stuart
Publisher: YUZU
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Chapter 14, Problem 12QA
Summary Introduction

To determine: The objectives of sales presentation and the ways to overcome the objections of the buyers.

Introduction: The trade of commodity or act of selling anything such as any goods or service in exchange of money is called as sales. This act involves at least two parties and a tangible or intangible product.

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