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EBK MARKETING
9th Edition
ISBN: 8220103613903
Author: Stuart
Publisher: YUZU
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Chapter 14, Problem 11QA
Summary Introduction
To define: Ways to approach customers and reason for types of approaches work differently in different situation.
Introduction: Different customer’s demands different ways for product to fulfill their need. So, business has tried different approaches to contact the customer in order to fulfill their needs. Approaches like buddy approach, solution selling, consultative selling, and customer personality selling are used to know the buyers.
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- Think of a type of customer that you know reasonably well. Try to identify some unmet needs of this type of customer and to think of some new features of the products and/or services they purchase that would excite them. Why do you think these features are not being offered?arrow_forwardExplain the importance of keeping a positive attitude in customer service and how it can help to grow the businessarrow_forwardhow does an organization create a customer?arrow_forward
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