Concept explainers
Case summary/Introduction:
Two of the D’s employees made an unsanitary video in the kitchen which goy viral leasing to damaging of D’s reputation. Initially, D executive did not take this as an important issue but it led to falling in people’s interest for consuming pizza. They realized their mistake and took a long time to minimize the loss.
Characters in the case: D Restaurant
Adequate information: Two of the D employees made a video showing unsanitary and vulgar actions in D kitchen. The video got viral on youtube and damaged D reputation. It led to drastic damage to their goodwill. D executive did not respond to it as they believed video will not spread. Soon, they realize they made a mistake and turned their customer clientele negative. It also made customers think twice before ordering it.
To determine:
Ways in which problem be prevented at other D Pizza Restaurant.
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Chapter 14 Solutions
Management, Student Value Edition Plus MyLab Management with Pearson eText -- Access Card Package (14th Edition)
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