MARKETING: REAL PEOPLE...ACCESS CARD
11th Edition
ISBN: 9780137684649
Author: Solomon
Publisher: INTER PEAR
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Chapter 14, Problem 2QA
Summary Introduction
Interpretation:The ethical problems in buzz marketing.
Concept Introduction:Buzz refers to the word-of-mouth communication between consumers that is viewed as authentic.
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MARKETING: REAL PEOPLE...ACCESS CARD
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