MARKETING: REAL PEOPLE...ACCESS CARD
11th Edition
ISBN: 9780137684649
Author: Solomon
Publisher: INTER PEAR
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Question
Chapter 14, Problem 8QA
Summary Introduction
Interpretation:The role of personal selling in
Concept Introduction:Personal selling is a face to face communication with the customer or potential buyer of a product.
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How does personal selling impact the sales funnel and customer journey?
Personal Selling
Differentiate between product, production, sales and marketing orientation. What is the relationship between objectives, strategies and tactics?
How does a comprehensive understanding of the product knowledge contribute to the effectiveness of personal selling strategies?
Chapter 14 Solutions
MARKETING: REAL PEOPLE...ACCESS CARD
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