MARKETING: REAL PEOPLE...ACCESS CARD
MARKETING: REAL PEOPLE...ACCESS CARD
11th Edition
ISBN: 9780137684649
Author: Solomon
Publisher: INTER PEAR
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Chapter 14, Problem 8QA
Summary Introduction

Interpretation:The role of personal selling in Marketing function and types of sales jobs.

Concept Introduction:Personal selling is a face to face communication with the customer or potential buyer of a product.

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How does personal selling impact the sales funnel and customer journey?
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