EBK MARKETING
EBK MARKETING
10th Edition
ISBN: 9780135209783
Author: Stuart
Publisher: YUZU
Question
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Chapter 14, Problem 9QA
Summary Introduction

Interpretation:The meaning of relationship selling and difference with transactional selling.

Concept Introduction:

Relationship selling is a personal selling approach which focuses on the needs and problems of the customer and would help the sales person to develop and maintain long term relationship with the customer.

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