![EBK MARKETING](https://www.bartleby.com/isbn_cover_images/9780135209783/9780135209783_largeCoverImage.gif)
EBK MARKETING
10th Edition
ISBN: 9780135209783
Author: Stuart
Publisher: YUZU
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 14, Problem 12QA
Summary Introduction
To explain: The meaning of lobbying and media relations and the importance of media relations.
Introduction: Public relation refers to communicating with the public of the organization which includes shareholders, customers and other stakeholders to make good relations.
Expert Solution & Answer
![Check Mark](/static/check-mark.png)
Want to see the full answer?
Check out a sample textbook solution![Blurred answer](/static/blurred-answer.jpg)
Students have asked these similar questions
Explain how companies use PR to communicate with their publics?
What is the purpose of public relations? What is a crisismanagement plan? Describe some of the activities thatare part of PR.
Explain the role of the public relations practitioner in contemporary times. Give suitable PR answers .
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- What is the purpose of public relations? Whal is a crisis management plan? Describe some of the activities that are part of PR.arrow_forwardDescribe push versus pull strategies. What is advertising, and what types of advertising do marketers use most often? What is an advertising campaign?arrow_forward
arrow_back_ios
arrow_forward_ios