MARKETING LOOSELEAF W/CONNECT
6th Edition
ISBN: 9781264013012
Author: Grewal
Publisher: Cengage Learning
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Chapter 14.1, Problem 1PC
Summary Introduction
To determine: The five C’s of pricing.
Introduction: The result of the ability to take the risk, research and complex calculations that are put to a product or service is known as pricing.
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Chapter 14 Solutions
MARKETING LOOSELEAF W/CONNECT
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