Contemporary Marketing
Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 14.5, Problem 1LO
Summary Introduction

To discuss: The way how the price affects the perceptions of consumers of quality.

Business uses varies strategies to set the amount or value of funds that are required to buy a product is termed as price.

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Demonstrate how the product life cycle, competition,distribution and promotion strategies, customers demands,the internet and extranets and perceptions of quality can affect price.
Explain why it is more important for a purchasing transaction, price , timing or quality ?
Describe what is more important for a purchasing transaction, price timing or quality ?
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